What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales management buy linkedin likes tool designed in particular for lead era and income prospecting at the LinkedIn platform. Sales Navigator is available in three unique variations, each with varying features, however each version permits users to look for, connect with, and store leads inside their LinkedIn account whilst also imparting integration with exclusive CRM applications.
Why You Should Use LinkedIn Sales Navigator
If you have a income crew, you in all likelihood already have multiple equipment and technologies that your team makes use of every day. Seventy four% of B2B income teams say that LinkedIn products top their listing of sales intelligence tools (LinkedIn). With forty% of LinkedIn’s 260 million lively customers having access to their LinkedIn bills every day, it’s clean to peer why (Kinsta). In nowadays’s world of digital selling, emails and contact calls are now not sufficient. Prospects are both too busy or now not in their office to take sales calls, and emails are getting lost in a sea offers from competition. With LinkedIn Sales Navigator, sales teams can put faces to their names, be extra intentional with their messaging and be smarter approximately who they’re achieving out to. Plus, as an delivered bonus, Sales Navigator may be an powerful way to foster sales and advertising alignment in a single platform.
Benefits of LinkedIn Sales Navigator
Here are six capabilities of LinkedIn Sales Navigator and how they can add fee on your sales and advertising efforts:
This is a need to have for prospecting. With Saved Searches, you may create dynamic lead lists primarily based on geography, relationship, employer size, title, variety of years in current role, and greater.
Sales Navigator Lists
You can then filter results with the aid of:
Changed jobs in past ninety days
Leads with TeamLink intro
Posted on LinkedIn in past 30 days
Share experiences with you
Leads that observe your organization on LinkedIn
The exceptional part is that you don’t need to be plugged into Sales Navigator all day to hold up with updates for your listing. You will get hold of e-mail notifications approximately new leads and lead hobby.
Targeting lists for account-based totally advertising efforts can come in accessible right here. Find the important thing humans in your targeted list at agencies that match your advertising size and criteria.
If bloodless outreach is a part of your income method, this device is precious. You possibly already have a customer profile with a purpose to tell your search criteria. Once you have got your search effects, you could prioritize who to attain out to and personalize your messaging by using searching at leads that you proportion a connection with, leads which have currently published some thing on LinkedIn or leads that already observe your company.
What about income and advertising alignment? Perhaps your company is centered on local sales and desires to construct logo attention. A first rate practice to undertake could be to look at leads for your region which have modified jobs inside the past ninety days and ship them a card or gift to congratulate them on their new role.
Sales Navigator InMail allows you to touch each person on LinkedIn with out a connection or their contact facts (Note: If you don’t see the option to InMail a person, it’s due to the fact they’ve opted out). It is clear-cut, but a couple of blessings are being able to store a lead directly from your inbox and being able to see whether or not your message become usual or declined. You also can look at the share of InMails despatched that had been well-known by way of the recipient inside 30 days. Think of it as an electronic mail campaign for folks who haven’t opted into your email communications.
Perhaps you e-mail a prospect and it bounces. The subsequent logical step might be to InMail them with the wish that they test their LinkedIn account. If they don’t receive your message within 30 days, you may recognize that it is probably time to move on.
If you have already reached out to a prospect some times the usage of conventional channels, it might be a very good concept to strive InMail. You most probable gained’t be competing with as many messages of their LinkedIn Inbox, and over again, you can see whether they accept your message or no longer.
Don’t have an e mail cope with accessible? Rather than harvesting or listing shopping (which we strongly propose against), attempt achieving out thru InMail alternatively—and don’t forget to feature fee to the communique with informational content material in place of simply leaning directly right into a meeting request.